In the world of mobile app development, there are two main approaches: native and hybrid. The choice between the two can have a profound impact on the success of a business's mobile strategy. Native apps are built specifically for a single platform, such as iOS or Android. They are designed to take full advantage of the platform's features, including camera, GPS, and push notifications. This results in a highly optimised and responsive user experience. Native apps are also more secure, as they can leverage the platform's built-in security features. However, the downside to native apps is that they require more development time and resources to create and maintain. On the other hand, hybrid apps are built using web technologies, such as HTML, CSS, and JavaScript, and are wrapped in a native container that allows them to be distributed through app stores. Hybrid apps offer cross-platform compatibility, which means they can run on multiple platforms using a single codebase, making them a cost-effective option for businesses. However, hybrid apps are generally slower and less responsive than native apps, as they rely on web technologies to interact with the platform.